WHEN DOES A WILDLIFE EXPERIENCE BECOME UNETHICAL?

Discover when a wildlife experience becomes unethical and how responsible travellers can choose safari operators, guides and encounters that put animal welfare, conservation and local communities first.

WHAT DOES AN ETHICAL SAFARI REALLY LOOK LIKE?

Discover what an ethical safari really looks like, from choosing responsible operators and local guides to respecting wildlife, supporting conservation and ensuring your journey benefits the people and places that make Africa extraordinary.

MEET THE PEOPLE

Discover why meaningful connections with local people can transform the way we experience Africa. Meet the guides, communities, conservationists and storytellers who reveal a deeper side of the continent.

TRAVEL & PHOTOGRAPHY ETHICS

Photographing people, communities and wildlife with dignity and respect There is something about Africa that makes you want to reach for a camera. It might be the extraordinary light that seems to change the landscape in front of you, the vastness of a savannah that stretches further than you can see, the sudden appearance ofContinueContinue reading “TRAVEL & PHOTOGRAPHY ETHICS”

PROTECT AFRICA’S WILD PLACES

Discover how conscious travel choices can help protect Africa’s wild places, landscapes and ecosystems. Learn how responsible tourism, supporting conservation, reducing your environmental impact and choosing ethical operators can help keep Africa wild for generations to come.

GIVE BACK WHILE YOU TRAVEL

Discover meaningful ways to give back while travelling in Africa, from supporting local communities and businesses to contributing to conservation, choosing responsible tourism and avoiding unintended harm.

RESPONSIBLE SOUVENIRS

Discover how to choose responsible souvenirs in Africa by supporting local artisans, buying ethically made products and making thoughtful choices that benefit communities without harming wildlife or the environment.

WILDLIFE & CONSERVATION

Discover how to experience Africa’s wildlife responsibly while supporting conservation and the people who protect it. From ethical safaris and wildlife photography to choosing knowledgeable guides, learn how to travel with respect and help keep Africa’s wild places wild.

WILDLIFE PHOTOGRAPHY: SEEING WILDLIFE WITH RESPECT

Learn from the experts featured in I Heart Africa Project how to photograph African wildlife ethically, responsibly and respectfully, while capturing images that tell a deeper story.

TRAVEL CONSCIOUSLY

Learn how to travel consciously in Africa by making thoughtful choices before, during and after your journey that support local communities, protect wildlife and respect the people, cultures and landscapes you encounter.